Design Rotterdam presents:
exhibition dedicated to the fonts designed by Dutch designer Wim Crouwel.
with eight original posters from the collection of the Stedelijk Museum
Amsterdam the exhibition at VIVID features unique first publications and
graphic experiments of Crouwels work. His latest work, VIVIDs own exhibition
announcement, will be there too.
An example is the famous experimental computer font 'New Alphabet' (1967), a radical experiment conceived in response to his experience of the first device for electronic typesetting. The characters were designed to follow the underlying dot-matrix system.
'Gridnik' (1976) was designed as a single weight typewriter face. A modified version was used for the low-value postage stamps of the PPT, Dutch post office, which feature the stamp value only, displaying the numerals to full effect. The font is named Gridnik because of Crouwels devotion to grids and systems in his work to create visual order. In the 1960s he was often affectionately referred to as 'Mr Gridnik' by his friends and contemporaries.