best of Film Festival Rotterdam
27 January - 13 March 2005
The best posters of the film festival Rotterdam completed with the daily
newspapers of the 15th edition (1986) of the festival.
All the exhibited work comes from the rich collectie of graphic designer
The exhibition at VIVID was opened by Paul van Yperen, manager communication
of the Premsela foundation and former curator of the collection film posters
of the Dutch Filmmuseum
In 1981, ´Hard
Werken´ was approached by the director of the Rotterdam film festival,
Hubert Bals. He asked the group to design posters for the 10 most important
movies of the Film Festival Rotterdam. Later these posters would be used
to promote the distribution of the movies.
Willem Kars, Gerard Hadders, Rick Vermeulen, Henk Elenga and Ton van Haspel
began working together in 1979. They all were former students of the Academy
of Arts Rotterdam and met each other at the Grafische Werkplaats, an initiative
of the Art Foundation Rotterdam. For Hard Werken the lively Sixties and
Seventies were an important period. They shared a cross-border treatment
in their work. This characterised itself especially by experimentings
with typographics, photography and illustration.