11 - November 23, 2008
To celebrate the 80th birthday of Wim Crouwel and 20 years Nijhof &
Lee VIVID organises the exhibition 80 | 20 | 100
works by Crouwel will be on display. For this VIVID gallery made a selection
out of the superb Crouwel collection of Frank Nijhof and Warren Lee.
exhibition will be accompanied by a fully illustrated catalogue
designed by David
Wim Crouwel is a designer, artist, professor and museum director.
His long and rich career includes...establishing a studio with the industrial
designer Kho Liang Ie;
He was responsible for many of the posters and catalogues of the Van Abbe
Museum in Eindhoven and the Stedelijk Museum in Amsterdam from 1956 till
Crouwel cofounded Total Design, the first multi-disciplinary design studio
in the Netherlands, which became a dominant force in Dutch design.
Crouwel and his colleagues had significant influence on the national and
cultural identity of the Netherlands
In 1967 Crouwel designed the famous New Alphabet; he extended the grid
to become a matrix within which letterforms were constructed as units
on a grid, thus allowing for digital typesetting. Beginning in 1972 Crouwel
started teaching part time at the Delft Technical University, and in 1980,
he left Total Design to be a full time professor. In 1985 he became the
director of the Museum Boijmans van Beuningen, Rotterdam and also held
the Private Chair at Erasmus University, Rotterdam (1987-93)
Nowadays Crouwel is still working as a designer, primary designing important
art exhibitions like the
Vereniging Rembrandt exhibition in the van Gogh Museum in Amsterdam also
opening in October this year.
designs of Wim Crouwel are still fresh. It contains the original spirit
on which a lot of contemporary design is based. Therefore his work is both
inspiring and influential for present and future generations. VIVID wants
to demonstrate this creative continuity.